In September 2009 the Play Providers Association (PPA) launched a scheme in which children across the UK will have access to £2m worth of free indoor play.

The Play4Life scheme is helping to deliver the active side of the government's Change4Life campaign, promoting healthier lifestyles among children. Indoor play centres have been found to help children develop socially, emotionally and physically, encouraging them to workout without realising it.

Ambassadors are invited to direct families to the Play Providers website, where they can find their nearest indoor play centre.